... I learned a lesson that has no doubt been absorbed by many political leaders in recent years. If you're going to lie about the fact that there is an elephant in the room, do it while you're standing right next to the thing. If you try to hide the critter or distract people's gaze from it, they will immediately know that you are lying. But if you come right up to it and give it a pat on the shoulder, they'll start to think maybe the elephant is lying.

-- Matthew Stewart, "The Management Myth"