Use Rhetoric To Sell Books
Selling is a pure popularity contest. Awards are pure popularity contests. Once you get over that, the better your friends will do and the better you will do.
When you want to do something with the culture, post your memes, be funny, be quick witted. That’s all that matters in this internet era. If you want to see change, it starts there.
Source: How I Use Rhetoric To Sell Books | The Writings of Jon Del Arroz