One week after announcing plans to dilute its whiskey, Maker’s Mark has changed course. The Kentucky bourbon company released a statement Sunday reversing its decision and apologizing for disappointing its loyal fans with the decision to reduce alcohol content to keep up with rising global demands.
“We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we’re doing what’s right, this is your brand you told us in large numbers to change our decision,” the statement from president Bill Samuels Jr. and his son and chief operating officer, Rob Samuels, said.
In light of this I am considering taking up religion again, as this could be considered “proof” (heh) of a benevolent God. Via Makers Mark Reverses Decision to Water Down Whiskey | TIME.com.